While simple necessity is the mother of invention for people in most walks of life, bowhunters seek a higher standard. In their case, the pursuit of perfection is the mother of invention.
Such was the goal when Jerry G. Webber of Butler, decided his arrows weren’t flying as consistently as he liked.
“My son has always been fanatical about accuracy,” said Jerry’s father, hunting and business partner, Jerry D. Webber. ” When he came to me with an idea to fix the problem, I knew he was serious.”
After only an hour of brainstorming, the two had Jerry G’s idea on paper. They call it A-sert.
A-sert is an adjustable insert for precision broadhead tuning. They make it possible to easily tune an arrow’s broadhead to its vanes, insuring smoother arrow flight.
While serious bowhunters have understood the importance of consistent alignment of their broadhead blades and vanes for years, A-sert is currently the only adjustable insert on the market.
And some of the most famous bowhunters in the world are taking notice of the product from Butler, Indiana.
“All savvy bowhunters know the role properly tuned hunting arrows play in attaining stable shaft flight and shooting accuracy,” said M.R. James, Bowhunter Magazine Founder. ” After meeting with the Webbers and seeing for myself how their A-sert quickly and easily aligns broadheads with the fletching, I was sold.”
In an article titled: “Tuning Fixed Blade Broadheads,” by Tim Stahl, he explained what the Webbers already knew and why the idea really works.
“[It is important to] orient each broadhead on the shaft so that its blades are in the same position in relation to the cock vane as every other arrow. By orienting all broadhead blades identically, the deflection they cause will be the same for each arrow,” he wrote.
“Arrows that undergo the same deflection will group tighter than ones that deflect differently. For three-bladed broadheads the easiest way is to align the blades with the vanes,” Stahl concluded.
And while the Webbers are primarily vertical bow hunters and have killed numerous big bucks using A-sert on their Indiana hunting property, they recently helped a crossbow hunter with consistency problems.
After numerous attempts to adjust his crossbow, the hunter was unable to group his bolts equipped with fixed-blade broadheads. Jerry G. adapted their two-piece insert for his bolts and fixed the problem.
“With A-sert installed in all the bolts, the crossbow to shot five bolts into the same hole at 30-yards. Needless to say, the hunters was impressed,” he said.
Though A-sert had humble beginnings and is still currently a family affair, the creators have great expectations for the future.
“With the invaluable help of our wives, Marsha and Tina, we are enjoying a lot of recognition for our product,” said Jerry D.
Besides the obvious benefits of allowing easier broadhead tuning and tighter groups, A-sert also does away with o-rings that can dry rot, the use of washers, tighter lockdown of broadheads and an easily added weight-forward system.
Find out more about the Webbers, A-sert and order product at webbprod ucts.com. Locally, A-sert can be purchased at Sportsman’s Cove in Fort Wayne.
In unrelated but equally important outdoor product news, another north central Indiana hunter recently introduced a product sure to be a hit with Hoosier hunters.
Joe Martino created Joe’s Jerky less than a years ago. Despite its local and humble start, the all-natural jerky is growing in popularity with new distributers coming on board every week.
“Our products contain no preservatives or MSG, so you can count on our jerky always being fresh,” said Martino. “We don’t have the ability to produce thousands of pounds of jerky to sit on a shelf for over a year.”
Visit eatjoesjerky.com to order the all-natural, local jerky online or locate stores in north central Indiana where it can be purchased.
Don Mulligan can be reached at