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Sweepstakes can be fun - but shouldn't cost you money

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NEWS-SUN, EVENING STAR & HERALD-
REPUBLICAN

A letter to The Evening Star editor Dave Kurtz from Indiana Attorney General Jeffrey Modisett:


Dear Mr. Kurtz:

I want to commend your newspaper for bringing to the attention of its readers the deceptive practices used by the sweepstakes industry to sell products.


Cindy Bevington's series of articles about sweepstakes focused a bright light on the dark side of an industry many people had tended to view as harmless, or at worst, an annoyance.


Ms. Bevington's articles described, among other things, how an older woman spent her life savings in a quest to win millions of dollars from a sweepstakes company that had convinced her she was a sure winner.


As Ms. Bevington wrote in her article, all this woman had to show for the money she had spent was a garage filled with junk. The woman was quoted as saying, "if I lose the $3 million they promised me, I have nothing. Nothing."


These articles aptly demonstrated that consumers, many of them elderly, read the big, bold language declaring them a millionaire winner, not understanding that the language in tiny print that follows completely undercuts the "You're a Winner Message."


Whether spending a little or a life savings, consumers routinely make purchases with the hope - and the expectation - of increasing their chances of winning a huge prize.


Bevington's articles provided much needed insight for those people who never enter a sweepstakes about the aggressive sales strategies used on those who do enter. These strategies are designed to push consumers into making purchase after purchase after purchase in the hope that they will win a prize.


Indiana and other states are moving to curb abuses committed by sweepstakes marketers. Consumers can also take steps to protect themselves, if they have the right information. Ms. Bevington's articles certainly provide a significant educational resource for your readers.


As a result of Ms. Bevington's work, the woman she reported about - Betty Weimer - agreed to testify about her situation at a national sweepstakes hearing I chaired in Indianapolis in February, 1999.


Mrs. Weimer's story, as she related it, brought to life the injuries she and others have suffered at the hands of unscrupulous sweepstakes promoters. Mrs. Weimer was asked to appear on a national network news television show to share her experiences.


Ms. Bevington's articles have helped focus attention on the abuses committed by the sweepstakes marketers and solutions to curb the deceptive practices that have harmed so many people.


For this she should be commended.

Sincerely,


Jeff Modisett, Indiana Attorney General

STAR REPORTER'S SWEEPSTAKES SERIES WINS NATIONAL AWARD

 


EXCLUSIVE TO THIS WEB SITE:

A letter to The Evening Star editor from Indiana's Attorney General

Want to read another paper's stories about sweepstake scams?

Why do the elderly seem more susceptible to believing sweepstakes promises? Two experts give their opinions

Why do the elderly seem more susceptible to believing sweepstakes promises? A gerontologist shares his studies.

Iowa has seen it before

National issue, local example, big news

Persons to contact if you believe you may be the victim of a sweepstakes scam:

National Association of Attorneys General
750 First Street, NE, Suite 1100
Washington, DC 20002
PH: (202) 326-6000
FAX: (202) 408-7014

Office of Attorney General
Steve Carter

402 W. Washington St.
Fifth Floor
Indianapolis, IN 46204
PH: (317) 232-6201
FAX: (317) 232-7979

National Fraud Information Center 1-800-876-7060

National
Consumer's League
1-202-835-3323

Federal Trade Commission 1-877-382-4357
(toll free)

E-mail
Cindy Bevington
or Evening Star
editor Dave Kurtz.

WATCH FOR ADDITIONAL STORIES EXCLUSIVE TO THIS WEB SITE!

 

 

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